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I'm Seth Duesman
Channel Cybersecurity Development

15+ Years of
experience
$400M+ Revenue
generated
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Creativity is my superpower. Let’s build something awesome.

I’m a channel strategist with a passion for crafting innovative partner programs that drive growth and engagement. From designing gamified partner events to building AI-powered sales tools, I thrive on turning ideas into impactful results. If you’re curious about my work, check out the portfolio page or let’s connect to create something amazing together!

Channel
Strategy

I create partner programs that drive growth, engagement, and measurable results. From gamified events to AI tools, I turn ideas into impact.

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Partner
Enablement

Empowering partners with training, tools, and strategies to sell effectively. From call blitzes to workshops, I help partners succeed.

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Creative
Problem-Solving

I think outside the box to solve challenges. Whether it’s a unique swag campaign or a gamified event, I bring creativity to every project.

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Revenue
Growth

Driving measurable results through strategic partnerships. From $4M reseller deals to 200% partner-sourced revenue growth, I deliver impact.

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Adobe Creative Suite

Salesforce/Loft

Python

Front End

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🔥 Portfolio

Building strategic partnerships. Innovation meets results.

I specialize in crafting partner programs that drive growth, engagement, and measurable impact. Explore my work below or connect with me to collaborate on your next channel initiative.

Third Egg Campaign
Third Egg Campaign Partner Incentive Program

A swag-driven initiative tied to reseller goals, securing Martin Memorial Hospital as Tintri’s largest implementation.

Gamified Partner Booth
Gamified Partner Booth Event Engagement Strategy

Interactive booth design that dominated event attendance and drove 50+ qualified leads.

Partner Email Cadences
Partner Email Cadences Lead Nurturing System

AI-enhanced workflows that boosted lead conversion by 20% for IBM’s ReaQta EDR.

Event Branding Suite
Event Branding Suite Roadshow Promotions

Cohesive flyers and assets for a 10-city partner roadshow, driving $2M in pipeline.

I focus on aligning partner goals with business objectives through training, tools, and co-branded campaigns—like the ReaQta workshops for Optiv or Python scripts for Cogent’s automation.

Creativity and data. Whether it’s a gamified booth or a swag campaign tied to sales goals, I blend innovation with metrics to keep partners motivated.

Through metrics like pipeline growth, partner-sourced revenue, and adoption rates—all while ensuring partners feel empowered and aligned with the mission.

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😉 Contact

Let's create something awesome together

Our website is under construction but we are ready to go! You can call us or leave a request here. We are always glad to see you in our office from 9:00 to 18:00.

Just say hello!

Want to know more about us, tell us about your project or just to say hello? Drop me a line and I'll get back as soon as possible.

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